Privacy Policy
Effective Date: October 27, 2026
1. Introduction
Larry Felton Management Consulting LLC (“we,” “us,” or “our”) provides photography services under the names Larry Felton Photography and Larry Felton Photo.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our photography websites, contact us, book a photography session, or otherwise interact with our business.
This policy applies to the following websites:
Different websites may use different combinations of the services and technologies described below.
2. Information We Collect
Information You Provide
When you contact us, complete an inquiry form, book a photography session, or otherwise communicate with us, we may collect:
Your name
Your email address
Your telephone number
Your organization or professional affiliation
Information about your photography needs, project, or event
Other information you voluntarily provide in messages or forms
When you book a session or purchase photography services, additional information related to your booking, payment, or transaction may be processed by our service providers.
Information Collected Automatically
When you visit our websites, we and our technology providers may automatically collect information such as:
IP address
Browser and device information
Pages visited and interactions with website features
Referring websites and traffic sources
Approximate geographic location derived from technical information
Advertising identifiers and campaign parameters, where applicable
Some of this information is collected through cookies, pixels, and similar technologies.
3. How We Use Your Information
We use personal information to:
Respond to inquiries and provide information about photography services
Schedule, manage, and deliver photography sessions
Communicate with clients about bookings, projects, payments, and deliverables
Maintain client and professional contact records
Send marketing emails, newsletters, and other business communications where permitted by applicable law
Understand how visitors use our websites
Measure advertising effectiveness and improve marketing efforts
Maintain the security and operation of our websites and business systems
Comply with applicable legal and business obligations
Marketing Emails and Newsletters
We use HubSpot to manage certain professional contacts and send marketing emails, newsletters, and updates about our photography work and services.
These communications have primarily been directed toward editorial, commercial, and institutional contacts, including publications, businesses, and organizations.
We do not currently conduct a general marketing email campaign directed toward individual consumer portrait clients.
We may send professional marketing communications where permitted by applicable law and subject to any applicable consent requirements.
Marketing recipients can unsubscribe using the link included in our marketing emails or contact us directly to request removal from future marketing communications.
Transactional or service-related messages, such as booking confirmations and project communications, are separate from marketing communications.
4. Service Providers and Information Sharing
We use third-party services to operate our websites, manage inquiries, schedule sessions, deliver services, and measure website and advertising performance.
These services may receive or process personal information as necessary for their functions.
HubSpot
We use HubSpot for customer relationship management, inquiry forms, professional contact records, and certain marketing emails and newsletters.
Information submitted through HubSpot forms may be stored in our HubSpot account and used to respond to inquiries or manage client relationships.
Google Analytics 4
Some of our websites use Google Analytics 4 (GA4) to understand website traffic and visitor interactions.
Google Analytics may collect information about devices, browsers, approximate locations, traffic sources, and website activity through cookies and related technologies.
We use this information to evaluate website performance and improve our services and marketing.
Meta Pixel
Certain websites use Meta Pixel to measure advertising effectiveness and understand how visitors interact with our advertisements and websites.
Meta Pixel may collect information about page visits, website interactions, browser and device characteristics, advertising identifiers, and campaign parameters.
We do not use Meta Advanced Matching.
Meta may process information under its own terms and privacy policies.
Meta Pixel is not necessarily active on every website covered by this policy.
Pixieset
We use Pixieset for certain photography booking, client gallery, and related service functions.
When you use Pixieset to schedule a session or complete a transaction, Pixieset may collect and process information necessary to provide those services, including booking and payment-related information.
Squarespace
Our main photography website uses Squarespace for website hosting and related functionality.
Squarespace may process technical and usage information associated with visits to that website.
Vercel and Vercel Analytics
Some of our websites are hosted using Vercel and may use Vercel Analytics to measure website usage and performance.
These services may process technical information necessary to deliver and operate the websites and provide analytics.
Other Disclosures
We may also disclose information when reasonably necessary to comply with legal obligations, respond to lawful requests, protect our rights, or support legitimate business operations.
We do not sell customer contact lists or personal information to data brokers.
However, certain advertising technologies may involve disclosures that are treated as a “sale,” “sharing,” or targeted advertising under some privacy laws, even when no money is exchanged for personal information. Where applicable, we will honor rights and provide choices required by law.
Third-party providers handle information according to their applicable agreements, terms, and privacy policies. Their data practices may differ from ours.
5. Cookies and Tracking Technologies
We do not independently operate a cookie-based advertising or visitor identification system. However, some third-party services used on our websites, including Google Analytics and Meta Pixel, may use cookies and similar technologies to measure website traffic, visitor interactions, and advertising performance.
Our websites may use cookies, pixels, and similar technologies for:
Website functionality and security
Traffic measurement and analytics
Understanding visitor interactions
Advertising attribution and measurement
Improving website performance and marketing effectiveness
Not every website uses every technology described in this policy.
You can manage or disable cookies through your browser settings. Some browsers also offer privacy controls that limit tracking.
You may be able to manage certain advertising preferences through Google and Meta's privacy and advertising settings.
Depending on your location and applicable law, additional consent or opt-out choices may be required. Where required, we will provide those choices through appropriate mechanisms.
6. Data Retention
We retain personal information for as long as reasonably necessary to provide photography services, maintain business records, manage professional relationships, comply with legal obligations, resolve disputes, and support legitimate business purposes.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
You may contact us to request deletion of personal information, subject to applicable legal requirements and legitimate retention needs.
7. Data Security
We use reasonable administrative and technical measures intended to protect personal information from unauthorized access, loss, misuse, or disclosure.
We also rely on established third-party service providers for website hosting, contact management, scheduling, and related functions.
No method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Your Privacy Choices and Rights
Depending on your location and applicable law, you may have rights concerning your personal information, including the right to:
Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain personal information
Opt out of marketing communications
Request information about certain uses or disclosures of your information
Exercise other privacy rights available under applicable law
To make a request, contact us using the information below.
We may need to verify your identity before responding to certain requests.
We will respond in accordance with applicable legal requirements.
9. Children's Privacy
Our photography websites and services are not directed toward children under 13.
We do not knowingly collect personal information online from children under 13 through our websites.
If you believe a child under 13 has provided personal information through one of our websites, please contact us so we can review the situation and take appropriate action.
10. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our websites, business practices, technology providers, or legal requirements.
When we make changes, we will update the effective date shown at the beginning of this policy.
The current version will be available through the privacy-policy links on our photography websites.
11. Contact Information
If you have questions about this Privacy Policy, wish to exercise applicable privacy rights, or want to contact us about how your information is handled, please use:
Larry Felton Management Consulting LLC
Operating as Larry Felton Photography and Larry Felton Photo
Email: larry@larryfeltonphoto.com
Telephone: 518-218-6840
Albany, New York, United States